Firstly We Will Discuss What is Recruitment Marketing?
Recruitment marketing is the combination of all the marketing strategies that are important when a candidate will go through during the recruitment process.
It is the initial stage of talent acquisition and applies all modern marketing techniques to promote an employer brand to attract and retain the right candidates for your organization. This helps employers to get the attention and take a reputed place in the market. If the organization has a good name and fame in the market then this will automatically help you to attract the Top Talents in India .
Every organization must plan their recruitment strategies and should ensure to work on several new ideas such as social media marketing, email marketing, careers-oriented sites, job boards, etc. to drive maximum engagement and also keep in mind the requirements that are given by the candidates. If you keep their requirements on your list then this develops a good relationship between you and the candidate for the long run.
Why Recruitment Marketing?
Recruitment marketing helps your organization in various ways:
- To Introduce: Helps you to introduce your employer brand to the top talent.
- To Promote: Helps you to promote yourself as a choice of employer.
- To Build: Helps you with a talent community to attract candidates with your name.
- To Encourage: Helps to encourage the top talent to apply for openings that are available at your company
- To Enhance or increase: Helps to increase candidate experience to build a foundation for an employee in the future.
Here Are The Few Steps Through Which You Can Attract The Top Talents in India
Firstly – plan all the modern techniques so that potential candidates can connect with your brand. Work on your social media platforms, business newsletters, concentrate on customer satisfaction, job boards, website, Google search, and many more.
1. Work On Your Website
2. Email –Marketing
It is a commonly used technique for marketing your brand. Usually, personalized emails act as a personal messenger as means of communication to keep in touch with the candidates that have potential. And also helps to maintain the confidence between both parties.
3. Job Board
During the job board process communicate your values clearly so that it aligns with your brand and they can also understand the values of your organization. Mention what you have to offer more than what skills you’re looking for in a candidate.
4. Know About Your Job Seeker
It is very important to know about the detailed information. Of your job seeker so that you can know them better .Like their
· Interests
· Motivation
· Culture
· Skills
· Goals
This will help you to understand the candidates in which role they can fit perfectly according to their interests.
5. Flexibility
Candidates show more interest in companies where work pressure doesn’t affect their personal life and they can maintain a balance between work and personal life. A company that is flexible in its timings can offer so much to its employees.
As this pandemic hits badly and it affects the organizations work culture also so sometimes give them the option of work from home, weekly offs, flexible office hours, and many more things that candidates are looking for in their dream organizations.
Most of the companies conduct sports meets and other sports activities to keep the employees entertained. Flexibility is very important, otherwise it would become a traditional workplace of 9 to 5 and soon they will find it boring by following the same routine on a daily basis.
6. Recruiting Through Social Media
The Human Resource team should be active on social media to attract the best talent. They can search for hiring a potential candidates and help them to apply for their company if they have the skills that are required for the job role. If you are active on your social media pages, then it will build a strong connection through social media recruiting.
