How to Use Social Media for Recruitment Process

As in this modern era, we all know the importance of social media platforms. Every recruitment process is directly or indirectly linked with the online world. A survey was held in which we have found that an average internet user has five social media profiles. These accounts help users connect and stay informed about each and everything that is happening around the world. Social media helps in the recruitment process by building and strengthening sourcing communities.

In this article, we will discuss some basic points that will tell you how to use social media for the recruitment process.

What is Social Media Recruiting?

Social media recruiting is the recruiting process by which candidates are recruited through social media platforms or for advertising for openings that are currently available in your organization.

By using social media for the recruitement  process that includes advertising jobs either through HR team members or through some other sources, where job seekers can look for the job according to their interests and skills through online social networks. They can also help each other through social media connections.

Through social media recruiting we can identify, attract, engage, and can hire both active and passive candidates. Recruiters can check out potential candidates through their social media profiles to get a sense of who they are and what they’re looking for. So your social media profiles reflect so much about you. We all can agree that social media comes up with multiple perks for us.

Advantages of Recruitment Process Through Social Media

1. Helps in Strengthening Up Your Online Reputation

Managing your social media profiles properly helps you to strengthen up your online reputation. Most of the candidates check your social media profiles before applying for any job opening that is available in your company.

• Avoid fake reviews; keep it simple and transparent for the candidates.

• Keep a regular check on the comments and feedback given by candidates, so that we can work on the points where we were lacking.

Build your brand up and strengthen up to that level that everyone knows about and wants to work for. Secure a safe space in your specific field. 

2. Boost Up Your Company Pages

Keep regular work on your company’s career page as well as there are some other pages that you need to work on. Every public profile that promotes your team and projects should be well–organized and properly updated so that it will leave a positive impact on everyone. Here are the few steps that you need to follow:

• Build a proper plan on which you have to work.

• Search for keywords.

• Add pictures, captions, and a much-needed clear bio that reflects your company.

• Keep a proper eye on your online activities.

• Use hashtags and keywords as much as you can.

3. Engage your Employees in Sharing Posts on Social Media

The main point of using social media is to extend your reach. Ask your employees to get involved in the recruitment drive, have them share your posts on their social media platforms, like the work experience they are having in the company, work culture or it can be anything related to their work station. It will help other candidates to know more about the organization.

The power of a personal recommendation should never be underestimated; from either those looking to recruit or those looking for recruitment it can be helpful for both.

They will be your brand ambassadors, after all, that reflects your work organization. So their feedback and contribution are much important for the progress of your organization.

4. Share Quality Content

Make sure if you’re sharing content on your social media pages, be it your own or quality content, ensure that what you share isn’t viewed as spam. Know what questions candidates are going to ask and give them the answers that satisfy them. Keep them engaged as much as you can.

Social media doesn’t work properly if you don’t have something different that others want to share –this is the main point of being social. Your content has to be entertaining, interesting as well as useful at the same time. If the content you will post is quality content then results will be surely much improved.

5. Promote Work Culture Videos

Promote your company’s work culture by posting videos. It will show your company’s mission, vision, and way of working and that can inspire your recruitment process. Upload the videos and stay active on social media pages this will help candidates to know more about your company.

While posting anything, be honest that will help you attract the right candidates. Your employees are the best people to promote your organization in a better way.

Use social media profiles like LinkedIn, Facebook, Instagram to promote the videos of your work culture. Most people stay active on these profiles and this will help them to know about your organization and work culture.