Social media for the recruiting process has been a new trend that is followed by most hiring teams these days.
Social media is having a different place in our daily routine. There would be hardly any HR recruiter or hiring professional who is not using social media platforms in their routine life. Social media has made life a little easier for busy hiring teams or hiring managers. The LinkedIn recruitment tool is also included in this part of the social media hiring process.
HR Recruiters look around for different means to fill up their job openings. LinkedIn is phenomenal, an ever-expanding resource that helps several candidates to get better job opportunities. As well as LinkedIn is also the best hub for finding talented professionals, through their LinkedIn profiles you will get to know about them.
However, using LinkedIn as a recruitment tool does have its pros and cons.
How Does LinkedIn Help?
Do most HR recruiters wonder why they must use LinkedIn recruitment tools in their hiring process?
One of the most common reasons why hiring teams use LinkedIn as it includes job listings, networking, and marketing. LinkedIn is a great platform for communicating and looking for the right talent.
LinkedIn is known as the best place for finding talented and well-qualified professionals. Hence, HR Teams find it a reliable source to find potential candidates on the Internet’s largest networking professional platform.
Pros (Using LinkedIn as a Recruitment Tool)
Here we will discuss the advantages of using LinkedIn as a Recruitment Tool:
1. LinkedIn Helps you to Reach out to Passive Candidates
LinkedIn states that most of its users are ‘passive candidates’. This indicates individuals who are not actively looking for a new job until and unless they get a better opportunity. LinkedIn’s advanced search tool also helps them to identify these professionals with exact qualifications and experience
Recruiters today do not spend much time writing a job advert. Instead, they focus on making their recruitment process smarter by actively working on such platforms as LinkedIn. They directly post jobs on LinkedIn company pages as well as LinkedIn groups, which helps them to grab the attention of relevant LinkedIn members.
2. LinkedIn is an Up-to-Date Application
Everyone uses LinkedIn today, so it is the best way to find the top talent in the market. As long as candidates are searching for the best job opportunity, they continuously keep updating their profiles with the most recent experiences, skills, and values they are having.
By checking out their updated profiles HR recruiters can contact them if they are having particular skills and experience that they are looking for.
3.LinkedIn Helps You Hire the Best Talent
Candidates who are having the experience will generally have detailed LinkedIn profiles and a well-established network of contacts. This proves beneficial for HR recruiters and their teams who are trying to fill up high-level appointments. This helps you to hire the best talent in just a short period.
4. LinkedIn Helps you Conduct Reference Checks
This LinkedIn feature allows HR recruiters and recruiting teams to easily get common connections for a reference check.
Cons ( Using LinkedIn as A Recruitment Tool)
Hiring team managers and their teams have also found some cons to using LinkedIn as a recruitment tool.
Now, these are a few disadvantages of using LinkedIn as a recruitment tool.
1. Passive Candidates May Not Be Interested
The concept that the hiring process through LinkedIn will be a lot more effective as compared to other social media portals does not always work.
HR Recruiters may contact 10-15 candidates in a single time who they think can be the best and perfect match for their company, but they might not get back to them.
Job ads, on the other hand, take a lot of time. Personalization is the key to minimising time wasted on contacting candidates who are not interested in a job change. You can also use InMail messages to contact the candidates directly and can be in touch with them.
2. A Global Talent Pool
Learning to use this LinkedIn portal is not that much easy. However, this LinkedIn platform is accessible to users worldwide, which ensures there is a large volume of the talent pool available. This can be extremely overwhelming.
3. Quickly Escalated Costs
The LinkedIn Recruiter tool generally proves to be costly for companies that are working on smaller scales and those that do not conduct the hiring process very often. These companies can get the benefit by using the free LinkedIn services. If they try to expand their network by trying to connect with other higher profiles then it will boost the search results.
4. Time Consuming:
How to use LinkedIn as a recruitment tool for a professional is not an easy task at all. It is a time-consuming task to shortlist the potential candidate’s profile.
Conclusion
LinkedIn proves to be an amazing recruitment tool that allows HR recruiters to access a huge talent pool of candidates. However, if candidates don’t have attractive LinkedIn profiles, it will be a challenging part for the HR recruiters to find the best person for the suitable jobs.
